Getting Started with Self Service

Last updated: July 17, 2025

Welcome to the platform! Whether you're new to Kohl’s Media Network or just need a refresher, this quick guide outlines the core steps to launch your first campaign and set yourself up for success.

Here’s what you need to know to get started:

1. Create Your Campaign

Start by setting up your first campaign. You'll define placements, targeting, budgets, and scheduling preferences—everything you need to get your ads live and in front of shoppers.

📘 Step-by-step: How to Create a Campaign →

💡Tip: Use campaign templates and previews to streamline setup and minimize errors.

2. Get Familiar with Key Tools

Once your campaign is live, you'll have access to a powerful suite of tools designed to help you monitor, analyze, and optimize performance.

Here are the essentials to explore:

  • Pacing Dashboard
    Track whether your campaigns and ad groups are on track to fully spend their budgets. Identify underpacing or at-risk groups early and take action.

    📘 Learn more about the Pacing Dashboard →

  • Advertiser Recommendations
    Get real-time, campaign-level alerts with recommended actions and projected outcomes to improve ROAS and avoid performance dips.

    📘 Explore Advertiser Recommendations →

  • Automatic Bidding
    Let the platform manage your bidding strategy in real time. Reduce manual adjustments and improve efficiency across top-performing ad groups.

    📘 Set up Automatic Bidding →

  • Reporting & Scheduled Reports
    Access comprehensive reporting dashboards with filters, visualizations, and export tools. Set up scheduled reports to receive performance updates directly in your inbox.

    📘 Explore Reporting Tools and Scheduled Reports →

These tools work together to ensure your campaigns are continuously improving and aligned with your business goals.

3. Monitor Performance and Optimize

After your campaign is live, it’s important to check in regularly:

  • Use the Pacing Dashboard to make sure your budgets are on track.

  • Follow up on alerts in Advertiser Recommendations to stay ahead of performance issues.

  • Lean on Automatic Bidding to optimize in real time.

  • Use reporting tools to track trends, share insights, and measure impact.

📘 Read: Optimizing Campaign Performance →

You're Ready to Go

Getting started is simple—and you’re not alone. We’ve built the tools and resources to help you launch confidently and grow efficiently. If you need support along the way, our help center and support team are always here to assist.