Reviewing Reporting

Last updated: July 22, 2025

Review overall performance

You can review your overall performance, across multiple accounts on the Overview Page.

The graph will display performance over time. Below the graph, you can find key metrics and KPIs and how they are trending period over period.

You can select:

  • Time Frame: standard reporting time frames, such as Year to Date and Last 30 days are available. You also have the ability to pull performance by your own custom time frames.

  • Multiple accounts: if you have multiple accounts, you can select the accounts that you want to see by clicking on the drop-down on the top right side of your screen.

*Spend will be invoiced each fiscal month. Use Kohl's fiscal calendar provided below to reconcile invoices.

Fiscal 2025

Start Date

End Date

August

8/3/2025

8/30/2025

September

8/31/2025

10/4/2025

October

10/5/2025

11/1/2025

November

11/2/2025

11/29/2025

December

11/30/2025

1/3/2026

January

1/4/2026

1/31/2026

Fiscal 2026

Start Date

End Date

February

2/1/26

2/28/26

March

3/1/26

4/4/26

April

4/5/26

5/2/26

May

5/3/26

5/30/26

June

5/31/26

7/4/26

July

7/5/26

8/1/26

August

8/2/26

8/29/26

September

8/30/26

10/3/26

October

10/4/26

10/31/26

November

11/1/26

11/28/26

December

11/29/26

1/2/27

January

1/3/27

1/30/27

Build my own reporting table

On the Reporting Page, you will be able to get more granular information on the performance, by building your own reporting table. These insights will allow you to further optimize campaigns.

View performance per traveler country, day...

Selecting a Dimension under Filters and Dimensions allows you to group the data however you want. For example, you can view performance per traveler country, device type, hotel, daily date, campaign...

Use filters to pull only what you want to see

For example, you can filter to only see campaigns with impressions >0, or to only see performance for a specific hotel by filtering hotel name.

Display the graph above your table

You can always display the graph above your table by clicking on Show Graph.

Change the order of the columns

Your table is pre-configured to include standard advertising metrics. You can add/remove metrics to customize your report under Filters and Dimensions.

Sort data in the table

Clicking the column headers will sort the table rows by that column's value.

Save reports

You can save all your reports by clicking on Save Reports. You can come back to them later, in the Saved Reports section, under Reporting.

Download

You can also download the data by clicking on Download CSV.

Receive Reporting via Email

The platform allows you to save your reports and have them scheduled for email delivery to anyone interested regularly.

Read how to build a Scheduled Report.