Self Service Tips

Ads are a powerful way to reach users when and where they’re actively searching or browsing on Kohls.com or on the Kohl's app. Whether you’re new to ads or optimizing existing campaigns, the tips below are designed to help you drive better results with less complexity.

Use a single campaign unless you’re targeting distinct audiences

You don’t need to create separate campaigns for every product. Instead, use one campaign and create additional ad groups only if you want to reach different audience segments with distinct targeting or budget strategies. This keeps your setup simple while still allowing for advanced optimization where it matters.

Set to “Always On”
Skip the campaign end date. With Always On, you can pause and restart campaigns anytime—no need to rebuild from scratch.

Choose Accelerated pacing
Accelerated allocates your budget evenly while meeting peak demand, maximizing your chances of spending your budget within the allotted period.

Turn automation
Let AI do the heavy lifting. Automation optimizes based on performance signals—freeing you from manual adjustments and improving both spend efficiency and return.