Self Service Tips

Ads are a powerful way to reach users when and where they’re actively searching or browsing on Kohls.com or on the Kohl's app. Whether you’re new to ads or optimizing existing campaigns, the tips below are designed to help you drive better results with less complexity.

When should I use one campaign versus multiple campaigns?

Use one campaign when your products are similar and share the same goal, budget, timing, and audience strategy.

Create separate campaigns when the products are different enough that you expect audience behavior or performance to vary significantly. For example, gym equipment and cooking products may perform better as separate campaigns.

When should I use ad groups?

Use ad groups to organize similar products that need different targeting or subdivisions.

For example, women’s clothing and men’s clothing could be separate ad groups within the same campaign because they are categorically similar but may need different targeting or performance tracking.

Set to “Always On”
Skip the campaign end date. With Always On, you can pause and restart campaigns anytime—no need to rebuild from scratch.

Choose Accelerated pacing
Accelerated allocates your budget evenly while meeting peak demand, maximizing your chances of spending your budget within the allotted period.

Turn automation
Let AI do the heavy lifting. Automation optimizes based on performance signals—freeing you from manual adjustments and improving both spend efficiency and return.

• AI learns overtime - Always on campaigns set to Monthly have more time to learn than Daily

• The AI optimizes to achieve your goals - Setting a ROAS Goal 3-6 is most likely to give the AI room to get your campaign Impressions/Clicks and Revenue