Optimizing Your Campaigns

Last updated: July 17, 2025

Running a campaign is just the start—continuously optimizing it is what drives results. Whether you’re aiming to improve return on ad spend (ROAS), increase visibility, or make more efficient use of your budget, the tools and strategies below can help you take your performance to the next level.

Here are three key ways to identify and act on optimization opportunities within your campaigns:

1. Use Automatic Bidding to Maximize Efficiency

Manual bidding can be time-consuming and limit your ability to respond to real-time changes. Automatic Bidding takes the guesswork out of optimization by adjusting bids dynamically based on performance signals.

With automatic bidding, you get:

  • Competitive pricing from day one

  • Outcome-aligned spend that prioritizes ROAS

  • Hands-free performance scaling powered by intelligent automation

📘 Learn more about Automatic Bidding →

2. Monitor Budget Health with the Pacing Dashboard

The Pacing Dashboard helps you quickly assess whether your campaigns and ad groups are on track to spend their budgets effectively.

Use it to:

  • See which campaigns are underpacing or at risk

  • Prioritize high-impact ad groups with large unspent budgets

  • View projected spend and identify blockers early

This tool is essential for ensuring your budgets are being used efficiently and that no performance opportunity is left on the table.

📘 Explore the Pacing Dashboard →

3. Act on Real-Time Insights with Advertiser Recommendations

The Advertiser Recommendations tool surfaces campaign-level alerts and provides actionable steps to improve performance. Alerts are color-coded by priority so you can focus your attention where it matters most.

For each alert, you’ll see:

  • A clear observation of the issue

  • A recommended action

  • An expected outcome if implemented

This tool helps you catch issues early and resolve them before they affect your bottom line.

📘 See how Advertiser Recommendations work →

Ready to Optimize?

If you’re not already using these tools, now’s the time to start. They’re built to give you smarter, faster insights and help your campaigns perform at their full potential—with less manual effort.

Have questions or want help getting started? Reach out to your support team or check out the linked resources above for full guides.