Using Automatic Bidding

Last updated: August 21, 2025

Understanding Automatic Bidding

Automatic Bidding is a powerful optimization feature designed to help advertisers drive better results with less manual effort. Whether you’re launching a new campaign or managing an extensive portfolio, automatic bidding ensures your ad groups are priced competitively and efficiently—right from the start.


What is Automatic Bidding?

Automatic Bidding is a hands-free bidding strategy that adjusts your bids in real-time based on performance signals and campaign goals. Instead of manually setting and adjusting bids, the system does the work for you—prioritizing ad groups that are driving results and scaling back on those that aren’t.

It’s all about maximizing efficiency and ROAS (Return on Ad Spend) while minimizing manual work.


Key Benefits

💸Competitive Pricing from Day 1

Campaigns benefit from immediate competitive bidding, helping you ramp performance quickly without needing to manually fine-tune pricing.

Outcome-Aligned Spend

The system automatically adjusts bids to help your campaigns hit their performance targets—keeping spend efficient and aligned with your goals.

Hands-Free Optimization

No need for manual bid updates or multipliers. Automatic Bidding continuously optimizes performance across your top-performing segments.


Measurable Impact

Advertisers using Automatic Bidding have seen meaningful performance improvements:

  • 95% of healthy ad groups hit their ROAS goals

  • 60% increase in advertiser revenue

  • 13% improvement in return for advertisers

These outcomes are driven by automation that acts in real time and adjusts spend based on what’s working—not static, one-size-fits-all rules.



Why Use Automatic Bidding?

Automatic Bidding is ideal for advertisers who want to:

  • Save time on campaign management

  • Respond faster to changes in market demand

  • Improve campaign efficiency without manual guesswork

  • Maximize returns while staying within budget



Considerations for Manual Bidding

If you need to disable automatic bidding and switch to manual control, you can do so through the campaign editor:

  1. Open your campaign in the campaign editor.

  2. Locate the bidding settings within the campaign configuration.

  3. Disable automatic bidding by toggling off the automatic bidding option.

  4. Set manual bids at the ad group level once automatic bidding is disabled.

Important Considerations

  • You’ll need to manually manage and optimize bids to ensure campaigns are pacing and performing as expected.

  • Manual bidding requires ongoing monitoring and adjustments to maintain competitiveness.

  • Consider the time investment required for manual bid management compared to the automation benefits.

⚠ Reminder for Manual Bidding Users
If you opt to manage bids manually, keep a close eye on performance:

  • If campaigns are under-pacing, consider increasing bids to boost competitiveness and visibility.

  • If campaigns are underperforming, adjust bids strategically to optimize for ROAS.

While manual bidding gives you direct control, we recommend leveraging Automatic Bidding for its competitive pricing and real-time optimization capabilities.

Need Support?

If you’re new to Automatic Bidding or want to explore if it’s right for your campaigns, reach out to your account team for guidance and setup support.