Pacing Dashboard

Last updated: July 17, 2025

Stay on Track with the Advertiser Pacing Dashboard

Optimizing campaign performance starts with understanding how well your budgets are pacing. That’s why we’ve introduced the Advertiser Pacing Dashboard—your go-to tool for real-time insights into campaign pacing and budget efficiency.

What is the Pacing Dashboard?

The Pacing Dashboard is designed to help you monitor how effectively your ad groups and campaigns are tracking against their budgets and goals. Whether you’re managing a single campaign or an entire campaign, this tool provides both a high-level overview and detailed metrics to inform smarter, faster decisions.

Where to Find It

You can access the Advertiser Pacing Dashboard directly from the left-hand navigation menu—it’s the first option listed. This makes it quick and easy to jump into your pacing insights.

Key Metrics and Features

Here’s what you’ll be able to monitor within the dashboard:

Pacing Health

Quickly assess the health of your campaigns. See the percentage that are:

  • On Track – aligned with budget and performance expectations

  • At Risk – nearing budget issues or performance gaps

  • Under-pacing – falling short and requiring attention

Pacing Ratio

Understand how each ad group is pacing relative to its allocated budget. This ratio gives you a fast, visual indicator of whether spend is aligned with plan.

% of Budget Days Complete

See how far along each ad group is in its scheduled duration, helping you match time progression with spend velocity.

Daily Unspent Budget

Identify ad groups that have higher unspent daily budgets, so you can prioritize optimization efforts and capture more opportunities.

Projected Spend

Get a forward-looking estimate of each ad group’s likely total spend, based on current trends. This helps highlight any gaps between projected and intended spend—critical for identifying blockers early and course-correcting.

Why It Matters

With the Advertiser Pacing Dashboard, you can:

  • Spot and resolve budget pacing issues proactively

  • Optimize campaign performance by reallocating spend where it matters most

  • Confidently track progress toward goals across multiple campaigns

Ready to Take Control of Your Campaign Pacing?

Explore the Pacing Dashboard today and take the guesswork out of campaign optimization.