KMN Attribution
Last updated: July 31, 2026
Attribution Windows and Models
The default attribution window across all Kohl’s Media Network (KMN) ad types is 30 days, except where otherwise noted. Depending on the ad type, attribution may be based on either Last-Click (Same SKU) or Brand models.
Ad Type | Attribution Model | Lookback Window |
Sponsored Products | Same SKU (Last-Click) and Brand (Last-Click) | 14 or 30 Day |
Onsite Display | SKU and Brand | 14 or 30 Day |
Sponsored Brand Ads | Brand | 14 or 30 Day |
Homepage | Brand | 14 Day (Post Delivery) |
Additional Tactic and Windows
Ad Type | Lookback Window |
Push Notification - Mobile | 14 Day (Post Delivery) |
Email (Dedicated/Multi/Transactional/Equity) | 7 Day (Post Delivery) |
KISP Email; High Impact + Homepage | 7 Day (Post Delivery) |
Hero Placement | 14 Day (Post Delivery) |
Spotlight | 14 Day (Post Delivery) |
PMAX (Formerly Google Shopping Ad) | 30 Day Click; 1 Day View |
Youtube Video Action Campaign | 30 Day Click; 1 Day View |
Offsite Display | 30 Day Click; 1 Day View |
META FB/IG (Influencer Included) | 30 Day Click; 1 Day View |
Pinterest (Influencer Included) | 30 Day Click; 1 Day View (30 Day Click; 30 Day View from Q1 2026) |
Snapchat (Influencer Included) | 30 Day Click; 1 Day View |
Tiktok (Influencer Included) | 30 Day Click; 1 Day View |
The KMN Attribution report helps you understand how ad activity contributes to revenue and return on ad spend. This includes metrics such as SKU revenue, Brand revenue, SKU ROAS, and Brand ROAS.
Glossary
Metric | Description |
SKU revenue | Revenue attributed to the specific advertised SKU or product. |
Brand revenue | Revenue attributed to the advertiser or brand beyond the exact advertised SKU |
SKU ROAS | SKU revenue divided by ad spend. |
Brand ROAS | Brand revenue divided by ad spend. |
Lookback window | Kohl’s largely uses a 30-day lookback window to attribute eligible activity (select placements use 14 days). |
Last touch | Credit is given to the most recent eligible shopper interaction. When both a click and an impression are available, the click is typically given priority. |
Attribution Models Explained
Last-Click Attribution (Same SKU)
Definition: Credits the last ad clicked before a purchase of the same SKU.
Brand Attribution
Definition: Credits a conversion when a shopper is exposed to an ad for a brand and later purchases any product from that brand within the attribution window.
Note: “Brand” attribution was previously referred to as “Halo (Same Brand)” attribution.