Dimensions/Metrics: Glossary
Last updated: June 22, 2026
Dimensions
Field Name | Description |
Ad Channel | Client targeting dimension |
Ad Group Name | A Combination of Bids, Bid Adjustments, targeting, Ads, and Entities |
Ad Location | Client targeting dimension |
Advertiser ID | The Unique ID assigned to an advertiser |
Advertiser Name | The Business entity for whom media is being purchased |
Availability | Is in stock |
Brand | Product Brand |
Campaign ID | A unique identifier assigned to a campaign |
Campaign Name | The name of the campaign |
Category | The product category |
Color | Product color |
Daily Date | Date and time interaction occurred |
Department | Department of product |
Experience Name | The type of ad the campaign is |
GTIN | Product attribute |
Gender | Product attribute |
Gender | The purchasers gender |
Image Link | Product attribute |
Is Clearance | Product attribute |
Keyword | Search term that led to sale |
MPN | Product attribute |
Material | Product attribute |
Month Date | Month number that the interaction occurred |
Occasion List | Is the product for an Occasion |
Original Price | Non discounted price |
Partnership | Partnership type |
Pattern | Product attribute |
Price | Price range of products |
Product ID | Unique identifier assigned to a specific product or property being advertised |
Product Link | Product attribute |
Product Name | The name of an individual product or property being advertised |
Promo List | Product attribute |
Review Score | Product attribute |
Seller | Product attribute |
Size | Product attribute |
Subcategory | Product attribute |
Week Date | Week number that the interaction occurred |
Metrics
Field Name | Description |
Auctions Entered | Number of ad auctions entered |
Average Basket Size | Average size of all transactions from people who clicked on ad |
Brand CVR | The number of conversions divided by the number of impressions |
Brand ROAS | Return on ad spend resulting from people who were shown your ad, regardless of whether they clicked or not |
CPC (Market) | Cost per each click |
Click Through Rate (CTR) | The number of clicks divided by the number of views |
Clicks | The number of times ads were clicked |
Cost | The amount of money spent on ads |
Cost Per Click (CPC) | The average cost of an ad click |
Cost Per Thousand (CPM) | Cost per one thousand impressions |
Cost Per Transaction | Average amount spent for a transaction from someone who clicked on ad |
Brand Revenue | Total revenue driven from ads across all entities included in this campaigns catalog, generated by people who saw the ad, regardless of whether they clicked on it |
Brand Transactions | How many times people were shown your ad and made a purchase from your campaigns catalog, including those who didnt click |
Brand Units | Number of product units purchased from your campaigns catalog by people who viewed an ad, regardless of whether they clicked on it |
Impressions | The number of times ads were viewed |
SKU CVR | The number of conversions divided by the number of clicks |
SKU ROAS | The return on ad spend (revenue/cost) from ads, including conversions for all products in this advertisers catalog |
SKU Revenue | The total sales driven from ads, including all products in this advertisers catalog |
SKU Transactions | The number of conversions for ads, including all products in this advertisers catalog |
SKU Units | The total unit sales driven from ads, across all products in this advertisers catalog |
Time Live | The total percentage of a day that the media is active and available to spend |
Win Rate % | How frequently the bidder wins an auction and generates an impression |