NEW Dimension & Metric Naming Updates

A few updates have been made within onsite reporting that will show differently in the platform going forward.  Additionally, your KMN teams may start to reference them differently as well.

Renamed Dimensions/Metrics

• Cost is now Spend

• Experience is now Tactics

  • Tactic names have been updated

  • Product Listing Ad will now be Sponsored Product Ad

  • Banners will now be Onsite Display Banner

  • Reservations are now Homepage

  • Note: If a saved report returns missing data, ensure report filters match this new naming convention.

New Dimensions/Metrics

• There is now a dimension called Purchase Channel 

  • This breaks down in-store and online conversions

Metric Clarifications

• Impressions

  • The Impressions metric shown in-platform represents Viewed Impressions.

    • Viewed Impressions: Per IAB standards, a viewed impression is counted when at least 50% of the ad’s pixels are visible in the active browser window for at least one continuous second for display ads. This is the Impressions metric displayed in-platform.

    • Loaded Impressions: Per IAB standards, a loaded impression is counted as close as possible to when the ad code begins executing and rendering content on the user’s screen. Loaded Impressions are not currently displayed in-platform.