Onsite Self-Serve Media Placements
Last updated: July 31, 2026
When creating a campaign, you can choose from several on-site placement options. These placements help advertisers reach shoppers directly on Kohl’s digital properties while they are browsing, searching, or viewing products.
On-site placements are supported across web, mobile web, and app.
Sponsored Products Ad
Sponsored Products Ads promote individual products across Kohl’s on-site shopping experiences, including search results, category pages, product listing pages, and product detail pages.
These ads appear alongside organic product results, helping increase product visibility while shoppers are actively browsing or searching for relevant products.
Where Sponsored Products can appear
Sponsored Products Ads may appear in the following locations:
Ad location | Description |
Featured carousel | Ads may appear in a carousel placement designed to highlight sponsored products. |
Product grid | Ads may appear within the product grid alongside organic product results. |
Product detail page | Ads may appear on product detail pages to promote relevant products while shoppers are viewing an item. |
Placement examples
Featured carousel: 1 placement available per PLP
In-grid product: Up to 12 ad slots available per page
Product Detail Page: 1 placement available per PDP
