Onsite Self-Serve Media Placements

Last updated: June 30, 2026

When creating a campaign, you can choose from several on-site placement options. These placements help advertisers reach shoppers directly on Kohl’s digital properties while they are browsing, searching, or viewing products.

On-site placements are supported across web, mobile web, and app.

Product Listing Ads

Product Listing Ads promote individual products across Kohl’s on-site shopping experiences, including search results, category pages, product listing pages, and product detail pages.

These ads appear alongside organic product results, helping increase product visibility while shoppers are actively browsing or searching for relevant products.

Where Product Listing Ads can appear

Product Listing Ads may appear in the following locations:

Ad location	Description
Featured carousel	Ads may appear in a carousel placement designed to highlight sponsored products.
Product grid	Ads may appear within the product grid alongside organic product results.
Product detail page	Ads may appear on product detail pages to promote relevant products while shoppers are viewing an item.

Placement examples

Featured carousel: 1 placement available per PLP

In-grid product: Up to 12 ad slots available per page

Product Detail Page: 1 placement available per PDP